Hypnosis is a natural therapy approved by American Medical Association (approved in 1958) and American Psychological Association (approved in 1961) that utilizes guided visualization to help you get rid of negative behaviors and traits and instill positive changes. Hypnosis therapy is based on many years of clinical research by famous Psychologists such as Dr. Sigmund Freud and Dr. Carl Jung, and more recently, by Dr. Milton Erikson and Dr. John Kappas.